Vikram Reddy

Twelve years of paid media teaches you one thing fast: the budget is never the problem — the thesis is. I've scaled Google Ads accounts from seed stage to eight-figure spend, run Meta creative testing frameworks across Indian D2C categories, and built attribution models for international B2B accounts where the sales cycle stretches months. At TML I lead the performance marketing function, which means I'm accountable for the numbers that actually appear on client dashboards. I use mixed-media modeling to allocate budgets and I don't believe in vanity metrics — every campaign starts with a clear cost-per-acquisition target.