Research-led design that removes friction

UX/UI DesignInterfaces People Understand

We conduct user research, redesign conversion flows, and build developer-ready design systems for product teams launching web apps, SaaS platforms, mobile applications, and ecommerce stores. Research > Wireframes > Prototype > Usability Test > Dev Handoff.

Trusted by 500+ brands since 2010

Products Designed
180+
Usability Sessions Run
1,500+
Accessibility Standard
WCAG 2.1 AA
Client Retention
96%
Growth strategists mapping a conversion journey and landing page — TML Agency

Our Process

How we deliver ux/ui design

  1. 01

    Research

    Usability sessions, interviews, and analytics review that produce a ranked list of real friction points rather than a list of aesthetic preferences.

  2. 02

    Wireframes

    Low-fidelity wireframes validating structure and flow before any visual design, ensuring information architecture solves user problems.

  3. 03

    Prototype

    Interactive prototypes tested with real users to uncover issues before development begins, saving time and reducing costly rework.

  4. 04

    Usability Test

    Moderated testing with target users, identifying pain points and confirming improvements before we commit to high-fidelity design.

  5. 05

    Dev Handoff

    Annotated specifications, component libraries, and implementation review ensuring the shipped product matches the design intent.

What's Included

What our ux/ui design covers

  • Web App Design

    Design and redesign complex web applications with intuitive navigation, clear information architecture, and user flows that drive engagement and reduce churn.

  • SaaS Dashboard Design

    Build data-rich dashboards that transform complex information into actionable insights. We prioritise clarity, performance patterns, and user control to help teams make better decisions faster.

  • Mobile App Design

    Design native and cross-platform mobile experiences that feel natural on every screen size. From onboarding to checkout, we optimise every interaction for touch and context.

  • Ecommerce UX Design

    Craft seamless shopping journeys from discovery to checkout. Our designs reduce friction at critical conversion points and build confidence through clear navigation and trust signals.

  • UX Research

    Moderated usability sessions, stakeholder and user interviews, and behavioural analysis from session recordings and funnel data — evidence before opinion.

  • Design Systems

    Component libraries with documented states, tokens, and usage rules, so your team ships consistent interfaces without a designer reviewing every screen.

Brand designers arranging a brand moodboard and visual identity system — TML Agency

Selected Work

Work from our ux/ui design team

View all
Growth strategists mapping a conversion journey and landing page — TML Agency
Brand designers arranging a brand moodboard and visual identity system — TML Agency
Marketing strategists reviewing campaign performance and ad concepts — TML Agency
SEO strategists researching search insights and planning content — TML Agency
Marketing strategists reviewing campaign performance and ad concepts — TML Agency

UX/UI Design Guide

A deeper look

UX and UI design for web apps, SaaS dashboards, mobile apps, and ecommerce platforms. We research how people actually use the product, redesign the flows that cause drop-off, and deliver a design system your developers can build from without guesswork. Serving product teams across India and worldwide.

Read the full breakdown

About our ux/ui design service

Product teams rarely have a shortage of opinions about the interface; they have a shortage of evidence. TML brings the evidence. We run moderated usability sessions with real users in your market, analyse where sessions actually break down using session recordings and funnel data, and turn that into a prioritised list of the specific friction points costing you activation, conversion, or support tickets — before anyone opens a design file.

The design work that follows is deliberately unromantic. We fix information architecture first, because most usability failures are navigation and labelling problems wearing a visual disguise. Then flows, then interface, then the polish. Accessibility is a constraint throughout: keyboard operability, focus management, contrast, and screen reader semantics designed in from the wireframe stage, which matters both for WCAG 2.1 AA conformance and because assistive technology users are a real part of your audience.

Deliverables are built for developers, not for a portfolio. Every engagement ends with a component library, documented states and behaviours, spacing and type tokens, and annotated specifications — so an engineer implementing a screen does not have to guess what happens on error, on empty, or at a narrow breakpoint. We work alongside in-house engineering teams across India and can stay engaged through implementation review. Engagements are quote-based and scoped per project.

Verified Google Reviews

4.9

350+ reviews

across 2 locations

What Our Clients Say.

G

Gurpreet Sandhu

Managing Director, Sandhu Properties

“We were spending almost 2 lakhs a month on Google Ads with barely any leads. TML rebuilt our campaigns from scratch — within 60 days our cost per lead dropped by 40% and we started getting 8-10 qualified calls a day. Genuinely wish we had found them sooner.”

Google Ads
N

Natasha D'Souza

Founder, Bloom Interiors

“Our old website looked like it was built in 2015. TML designed a completely new site that actually represents who we are. Within a month of launch, we noticed people spending way more time on the site and our inquiry form submissions doubled.”

Website Development
A

Advocate Rajesh Mehra

Senior Partner, Mehra & Associates

“I run a small law firm and had zero online presence. TML set up our Google Business Profile, built local landing pages, and ran a targeted SEO campaign. Six months later we rank on page one for 'lawyer in Chandigarh' and three other terms. Real results.”

SEO
H

Harman Brar

Owner, The Urban Kitchen

“What impressed me most was how they actually understood our restaurant business. They didn't just run ads — they built a whole strategy around weekday offers, Google Maps optimization, and Instagram content. Our weekday footfall went up by about 35%.”

Social Media Marketing
S

Simran Kaur

Marketing Head, CloudNine EduTech

“I had been working with another agency for over a year and my website wasn't ranking for anything meaningful. Switched to TML and within four months they had us on page one for our top five keywords. The difference in organic traffic has been night and day.”

SEO
A

Ankit Verma

Co-Founder, PureRoots Organics

“TML handled our complete rebrand — logo, brand guidelines, packaging, everything. They took the time to actually understand our vision instead of just delivering generic templates. Our new packaging alone has gotten us into two new retail chains.”

Branding
T

Tanya Malhotra

Director, Glow Skin Clinic

“We needed someone to manage our social media because honestly we had no time for it. TML took it over completely — content planning, design, posting, engagement. Our Instagram went from 1,200 followers to over 11,000 in about eight months. The quality of content they put out is genuinely impressive.”

Social Media Marketing
J

Jaskaran Gill

Independent Artist, Gill Music

“We launched a new Punjabi track and TML handled the entire digital promotion — Spotify pitching, Instagram reels strategy, YouTube ads. The song crossed 500K streams in the first month. These guys really understand the music industry.”

Music Release & Promotion
M

Mark Thompson

Owner, Thompson Roofing Co.

“I was skeptical about hiring a marketing agency from India for our Edmonton-based business, but TML proved me wrong. They understood the Canadian market, delivered on time every single week, and our lead generation has gone up by 3x since we started working together.”

Lead Generation

02/Awards & partnerships

Awards from the industry. Trust from the platforms.

0+co-signs
& certifications
i.Awards & certified partners
01Award · 2026
Top GenAI Company — Clutch · 2026 leader

Top GenAI Company

Clutch · 2026 leader

02Certified partner

Google Ads

Performance & search

03Award · 2024
Red Herring Winner — Top 100 Asia

Red Herring Winner

Top 100 Asia

04Certified partner

Microsoft

Cloud & enterprise

05Certified partner

Shopify

Commerce builds

06Award · 2024
Flutter Service Award — App development excellence

Flutter Service Award

App development excellence

07Certified partner

WordPress

CMS & enterprise web

08Certified partner

ChatGPT

AI workflow partner

09Award · 2025
Top Clutch · App Dev — Verified industry leader

Top Clutch · App Dev

Verified industry leader

10Certified partner

Gemini

Google AI partner

11Certified partner

Google Cloud

Infra & data

12Certified partner

Bing Ads

Microsoft advertising

ii.Compliance & security
ISO 9001 certification
ISO 9001
ISO 27001 certification
ISO 27001
ISO Certified certification
ISO Certified
SOC II Type II certification
SOC II Type II

FAQ

Common questions

What types of products do you design?

We specialise in web applications, SaaS dashboards, mobile apps (iOS & Android), and ecommerce platforms. Whether you're launching a new product or redesigning an existing one, we work closely with your team to understand user needs and business goals.

How does your research-led process work?

We start with actual user research — moderated usability tests, stakeholder interviews, and analytics review — to identify real friction points. Then we validate solutions through wireframes and prototypes before moving to high-fidelity design and development handoff.

Can you work with our engineering team?

Absolutely. We work in your tooling, join your standups where it helps, and deliver components in the granularity your codebase expects. We also do implementation review at the end of each sprint, because the gap between a design file and shipped code is where most quality is lost.

How do you handle accessibility in product design?

As a constraint, not a phase. Contrast ratios, focus order, keyboard operability, and screen reader semantics are decided at wireframe and component level and documented in the design system, so accessible behaviour is inherited by every new screen. We target WCAG 2.1 AA and hand over documentation of what was designed and what still requires engineering support.

How are UX engagements priced?

Quote-based and scoped per project or per phase. Research, design, and system work can be scoped as a single engagement or run as sequential phases so you can stop after research if the findings change your priorities. Longer-term embedded design support is scoped separately.

SEO strategists researching search insights and planning content — TML Agency

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Social media creatives filming a product story behind the scenes — TML Agency

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