Google Ads case studies by Town Media Labs
These Google Ads case studies document campaigns managed by Town Media Labs across healthcare, real estate, e-commerce, and professional services. Each project highlights how segmented ad groups, high-converting landing pages, and conversion tracking lowered cost per lead and scaled qualified inquiries. Browse the client case studies below, or learn more about our Google Ads management services.
Documented Client Work (13)
Verified results from Google Ads engagementsHow BrightSmile Dental Achieved 300% More Patient Bookings
A well-established Chandigarh dental clinic was losing new patients to digitally-active competitors despite strong reviews. TML rebuilt their website, launched targeted Google Ads, and executed a local SEO strategy that pushed them into the top-3 map pack for 15+ keywords — resulting in 3x more monthly bookings within eight months.
How PrimeView Realty Generates 150 Leads Every Month
A Mohali real estate group had burned $8,000 on Google Ads with under 20 leads and no conversion tracking. TML rebuilt their website, restructured campaigns with per-persona landing pages, and implemented CRM-connected lead scoring — delivering 150+ qualified leads per month and 250% revenue growth in six months.
How Sterling & Associates Cut Cost Per Lead by 75%
A Chandigarh law firm was spending $15,000/month on Google Ads with broad-match keywords triggering ads for 'free lawyer' and 'law school' — burning budget with a $200+ cost per qualified lead. TML rebuilt the account, built practice-area landing pages, and launched an SEO content strategy that cut CPL by 75% and tripled qualified case inquiries.
How HomeRight Services Doubled Their Revenue
A 12-person home services business across Chandigarh/Mohali/Panchkula was generating under 10 leads/week, entirely reliant on word-of-mouth. TML deployed hyper-local SEO, emergency-service Google Ads, and a review generation system — doubling revenue in eight months and pushing weekly leads past 60.
How a D2C Beauty Brand in Mumbai 3x'd ROAS in 6 Months
A fast-growing Mumbai skincare brand had strong product-market fit but poor paid media efficiency — ROAS below 1.5x on Meta, no Google Shopping presence, and a website converting at under 1%. TML rebuilt the paid media stack, launched Google Shopping, and ran CRO sprints that tripled blended ROAS and cut CAC by nearly half within six months.
How a Chandigarh Real Estate Developer Cut Cost Per Lead by 60%
A Chandigarh real estate developer launching a new residential project needed qualified buyers — not form-spammers. TML built project-specific landing pages, restructured Google Ads by buyer intent stage, and integrated WhatsApp nurturing — cutting cost per qualified lead by 60% and filling site visit slots consistently.
How a Vancouver E-Commerce Brand Scaled Google Shopping to 4x Revenue
A Vancouver outdoor lifestyle brand had active Google Shopping campaigns but poor feed quality and no Performance Max structure — ROAS sitting at 1.8x. TML rebuilt the product feed, launched PMax with proper asset groups, and ran CRO sprints on landing pages — scaling Google Shopping revenue 4x at improved ROAS within seven months.
How a Calgary Accounting Firm Doubled Monthly Consultation Requests
A mid-sized Calgary accounting and advisory firm was generating fewer than 15 online consultation requests per month despite 20 years in business. TML overhauled their local SEO, built a content strategy targeting tax and advisory queries, and launched Google Ads for high-value service lines — doubling consultation requests and placing them in the top 3 for 30+ local accounting keywords.
How an Austin Healthcare Clinic Grew Patient Volume 2.5x via Google Ads
An Austin primary care and wellness clinic had tried Google Ads twice with poor results — no call tracking, homepage as the landing page, and broad-match keywords generating irrelevant clicks. TML rebuilt the account from scratch, created service-specific landing pages, implemented call tracking, and launched local SEO — growing new patient volume 2.5x and cutting cost per patient by 55% in seven months.
How a Hyderabad Healthcare Clinic Tripled New Patient Bookings in 4 Months
A Hyderabad multi-specialty clinic was losing new patients to well-marketed competitors despite strong clinical outcomes. Google Business Profile was incomplete, local rankings were poor, and Google Ads had never been attempted. TML optimised the GBP, launched specialty-specific Google Ads with service-page landing pages, and deployed a review generation system — tripling new patient bookings within four months.
How a Vancouver Fitness Studio Grew Memberships 2x in 4 Months via Social and Ads
A Vancouver boutique fitness studio offering yoga and barre classes had plateaued at 60% capacity utilisation despite a strong product. Social media was inconsistent, Google Ads had never been run, and trial-to-membership conversion was low. TML launched a social content engine, geo-targeted Google Ads for class trials, and a referral programme — doubling active memberships within four months.
How a London Real Estate Agency Grew Organic Valuations 3x in 12 Months
A South London residential agency was competing against Rightmove-listed chains and portal-dominant competitors with a generic brand and no organic search presence. TML built a neighbourhood-expert content strategy, redesigned the brand identity for premium positioning, and launched Google Ads for motivated seller and landlord queries — tripling organic valuation requests and achieving 200+ first-page property keyword rankings in 12 months.
How a Wellington Digital Product Company Built a Full-Funnel Growth Engine
A Wellington-based digital product company selling project collaboration tools to SMBs had three separate marketing channels running independently with no shared data or funnel logic. Paid was profitable but not scalable. Organic was near-zero. Email was basic batch-and-blast. TML consolidated channels into a unified full-funnel strategy — SEO for top-of-funnel, paid retargeting for mid-funnel, and email for nurture and retention — growing ARR 2x and reducing blended CAC 40% in five months.
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