SEO case studies by Town Media Labs
Town Media Labs has delivered documented SEO campaigns for healthcare clinics, B2B SaaS platforms, e-commerce stores, and professional service firms. Our engagements focus on technical SEO fixes, high-intent keyword targeting, content optimization, and authoritative link acquisition to drive compounding organic traffic. Review our verified client results below, or explore our dedicated SEO services to see how we help businesses grow.
Documented Client Work (19)
Verified results from SEO engagementsHow BrightSmile Dental Achieved 300% More Patient Bookings
A well-established Chandigarh dental clinic was losing new patients to digitally-active competitors despite strong reviews. TML rebuilt their website, launched targeted Google Ads, and executed a local SEO strategy that pushed them into the top-3 map pack for 15+ keywords — resulting in 3x more monthly bookings within eight months.
How LuxeThread Achieved 200% Organic Traffic Growth
An online fashion brand with stagnant sub-3,000 monthly sessions and 70%+ paid-ad dependency needed compounding organic growth. TML built a content engine, overhauled product SEO, and launched a micro-influencer programme — tripling organic traffic and cutting customer acquisition cost by 40% in 12 months.
How CloudPulse Achieved 10x Organic Traffic in 12 Months
A B2B SaaS startup was burning VC runway on $340 CAC paid ads with under 90 organic clicks/day. TML built a topic-cluster content engine, fixed technical SEO, and executed digital PR link building — achieving 10x organic traffic, $45K MRR from organic, and 72% CAC reduction in 12 months.
How Sterling & Associates Cut Cost Per Lead by 75%
A Chandigarh law firm was spending $15,000/month on Google Ads with broad-match keywords triggering ads for 'free lawyer' and 'law school' — burning budget with a $200+ cost per qualified lead. TML rebuilt the account, built practice-area landing pages, and launched an SEO content strategy that cut CPL by 75% and tripled qualified case inquiries.
How a D2C Beauty Brand in Mumbai 3x'd ROAS in 6 Months
A fast-growing Mumbai skincare brand had strong product-market fit but poor paid media efficiency — ROAS below 1.5x on Meta, no Google Shopping presence, and a website converting at under 1%. TML rebuilt the paid media stack, launched Google Shopping, and ran CRO sprints that tripled blended ROAS and cut CAC by nearly half within six months.
How a Chandigarh Real Estate Developer Cut Cost Per Lead by 60%
A Chandigarh real estate developer launching a new residential project needed qualified buyers — not form-spammers. TML built project-specific landing pages, restructured Google Ads by buyer intent stage, and integrated WhatsApp nurturing — cutting cost per qualified lead by 60% and filling site visit slots consistently.
How a Bangalore B2B SaaS Company Built a $60K MRR Organic Pipeline
A Bangalore SaaS company serving mid-market HR teams had 1,200 monthly organic visits and a $280 CAC on paid channels. TML built a topic-authority content engine targeting buyer-journey queries, fixed technical SEO, and executed targeted link building — growing organic to 18,000 visits/month and attributing $60K MRR to the channel in 10 months.
How a Toronto SaaS Startup Went From Zero to $120K ARR via SEO
A Toronto-based B2B SaaS startup in the legal-tech space had zero organic presence and was entirely reliant on cold outbound for new customers. TML built a content-first SEO engine targeting law firm decision-maker queries — growing organic to 12,000 monthly visits and $120K ARR from the channel in 12 months.
How a NYC Fintech Startup Built 25,000 Monthly Organic Visits in 11 Months
A NYC-based personal finance app had strong product engagement but near-zero organic presence in a highly competitive space dominated by NerdWallet and Bankrate. TML built a content authority strategy targeting underserved long-tail personal finance queries, executed technical SEO on the app landing pages, and built links through original financial research — reaching 25,000 monthly organic visits and $200K ARR from the SEO channel in 11 months.
How a London Fintech Firm Built Thought Leadership and Cut Sales Cycle by 30%
A London B2B fintech firm selling to CFOs and treasury teams had a long sales cycle and poor organic discoverability. Prospects were arriving at demos with no prior knowledge of the brand, extending evaluation time. TML built a thought leadership content engine on LinkedIn and organic search, targeting CFO-level pain points — shortening the average sales cycle by 30% and growing organic pipeline by 150% in 10 months.
How a Manchester Manufacturer Generated 80+ B2B Leads Per Month Online
A Manchester precision parts manufacturer had zero digital lead generation — all business came via trade shows and word of mouth. Their website was a static brochure with no SEO. TML rebuilt the website for B2B conversion, launched SEO targeting procurement and engineering buyer queries, and ran LinkedIn Ads to reach engineering decision-makers — generating 80+ qualified B2B leads per month within nine months.
How a Pune B2B SaaS Platform Built Its First Organic Pipeline in 6 Months
A Pune-based B2B SaaS platform serving procurement teams in mid-market manufacturing had zero organic presence and was spending heavily on outbound sales. TML built a topic-cluster content engine targeting procurement decision-maker queries, fixed technical SEO gaps, and published original industry data — growing organic traffic 8x and generating 30+ inbound leads per month within six months.
How an Ahmedabad Textile Manufacturer Broke into Export Markets with Digital
A third-generation Ahmedabad textile manufacturer with strong production capabilities had an outdated brand and zero digital presence — invisible to international buyers who now source primarily online. TML rebuilt their brand identity, created an export-focused website with fabric catalogues and certification documentation, and launched SEO and LinkedIn outreach targeting sourcing managers in Europe and North America — generating 50+ international B2B inquiries per month within nine months.
How a Kochi Tourism Brand Doubled Direct Bookings Through Social and Content
A Kochi boutique resort and tour operator was heavily reliant on OTA platforms (MakeMyTrip, Booking.com) for bookings — paying 18–22% commission on most revenue. Their Instagram had 3,000 followers and low engagement. TML built a content engine around Kerala travel experiences, launched an influencer programme, and ran SEO targeting Kerala travel queries — doubling direct bookings and growing Instagram to 22K in six months.
How a Toronto Law Firm Grew Qualified Client Inquiries 2.5x in 5 Months
A Toronto law firm specialising in employment and corporate law had a strong referral base but minimal organic search presence. They were invisible to clients actively searching for legal services online. TML built a practice-area content strategy targeting Ontario legal queries, optimised their service pages, and deployed a Google Business Profile strategy — growing qualified client inquiries 2.5x and achieving 120+ first-page keyword rankings in five months.
How a London Real Estate Agency Grew Organic Valuations 3x in 12 Months
A South London residential agency was competing against Rightmove-listed chains and portal-dominant competitors with a generic brand and no organic search presence. TML built a neighbourhood-expert content strategy, redesigned the brand identity for premium positioning, and launched Google Ads for motivated seller and landlord queries — tripling organic valuation requests and achieving 200+ first-page property keyword rankings in 12 months.
How a Sydney B2B SaaS Startup Built an Inbound Engine in 6 Months
A Sydney proptech SaaS startup serving property managers and strata firms had near-zero organic presence and was entirely reliant on cold outbound. TML built a content strategy targeting property management decision-maker queries, fixed technical SEO, and published original Australian property management benchmark data — growing organic to 8,000 visits/month and generating 25+ inbound leads/month in six months.
How a Wellington Digital Product Company Built a Full-Funnel Growth Engine
A Wellington-based digital product company selling project collaboration tools to SMBs had three separate marketing channels running independently with no shared data or funnel logic. Paid was profitable but not scalable. Organic was near-zero. Email was basic batch-and-blast. TML consolidated channels into a unified full-funnel strategy — SEO for top-of-funnel, paid retargeting for mid-funnel, and email for nurture and retention — growing ARR 2x and reducing blended CAC 40% in five months.
How a Sydney D2C Food Brand Grew Subscription Revenue 3x in 9 Months
A Sydney-based healthy snack subscription brand was growing but leaking — high CAC on Meta Ads, monthly churn of 8%, and an email list they weren't using. TML rebuilt the paid media creative, launched an email retention programme, and built SEO content targeting health and nutrition queries — tripling subscription revenue and reducing churn to below 5% in nine months.
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