Social Media Tool

Social Media Character Counter

Check real-time character limits, feed preview cut-offs and weighted link counts across X, Instagram, LinkedIn, TikTok, YouTube, Facebook, Pinterest and Threads. Your text stays in your browser.

Live Text Metrics

Characters
0
No spaces
0
Words
0
Hashtags
0
Mentions
0
Emojis
0
Lines
0

Per-Platform Limits

X links automatically count as 23 characters
Platform & FieldUsed / LimitCharacters LeftFeed Cut-Off
X(Post)
0/ 280
280—
Instagram(Caption)
0/ 2,200
2,200Full view (cutoff: 125)
Facebook(Post)
0/ 63,206
63,206Full view (cutoff: 125)
LinkedIn(Post)
0/ 3,000
3,000Full view (cutoff: 210)
LinkedIn(Headline)
0/ 220
220—
TikTok(Caption)
0/ 4,000
4,000—
YouTube(Title)
0/ 100
100—
YouTube(Description)
0/ 5,000
5,000—
Pinterest(Pin description)
0/ 500
500—
Threads(Post)
0/ 500
500—

Feed Preview Cut-Offs

How your post appears in user feeds before viewers click to expand.

IG
yourbrand
Instagram Feed
Cut-off: ~125 chars
Type or paste copy above to see the Instagram feed preview...
0 chars typedFits within feed hook
IN
Your Brand
LinkedIn Feed
Cut-off: ~210 chars
Type or paste copy above to see the LinkedIn feed preview...
0 chars typedFits within feed hook

Social Media Character Limits, Answered

What are the character limits for major social media platforms?

Standard character limits vary by platform: X (Twitter) allows 280 characters for normal posts; Instagram captions can run up to 2,200 characters; Facebook posts support up to 63,206 characters; LinkedIn posts allow up to 3,000 characters (and headlines 220); TikTok captions support 4,000 characters; YouTube allows 100 characters for titles and 5,000 for descriptions; Pinterest pin descriptions allow 500 characters; and Threads posts allow up to 500 characters.

Why does X count every link as 23 characters?

X routes all shared links through its t.co link shortening service. Regardless of whether your original URL has 12 characters or 120, X always counts it as exactly 23 characters toward the 280-character post limit. This tool automatically replaces URLs with 23 placeholder characters when calculating your X post length.

Where do Instagram and LinkedIn cut off post previews with 'more'?

Feed algorithms cut off longer posts with a '...more' link to encourage feed scrolling. On Instagram mobile feeds, captions are cut off at roughly 125 characters. On LinkedIn desktop feeds, posts truncate at approximately 210 characters before the '...see more' prompt. Writing a captivating hook within these initial character windows ensures viewers grasp your message before deciding whether to expand.

Do emojis count as more than one character on social media?

In Unicode encoding, an emoji often consists of multiple code points or bytes, especially when combining skin tones or gender modifiers. While modern grapheme cluster parsers count a single visible emoji as 1 character, specific platforms like X count standard emojis as 2 characters against their limit. Keeping an eye on your character buffer prevents unexpected truncation.

How many hashtags should I use on each social platform?

Platform guidelines generally recommend 3 to 5 targeted hashtags for Instagram and LinkedIn, 1 to 2 relevant hashtags on X, and 3 to 5 on TikTok. Over-tagging can dilute your post focus and look spammy to readers. For in-depth guidance on choosing hashtags that drive reach without triggering spam filters, explore our hashtag strategy entry in the marketing glossary.

Want Social Content That Converts?

TML crafts, schedules and tests organic and paid social content that captures attention, bypasses feed cutoffs, and turns followers into customers.