Influencer Marketing
in Aberdeen

Aberdeen's influencer ecosystem is shaped by its dominant industries: oil and gas services firms concentrated in the Dyce and Bridge of Don areas, a growing renewables and energy transition sector, and a retail and hospitality corridor along Union Street and the Bon Accord Centre.

The city's highly educated, professionally mobile workforce relies heavily on LinkedIn for industry news and career signals, while Instagram and TikTok lifestyle creators have built loyal followings among Aberdeen's university student population and young professionals living in Torry and Kittybrewster.

Town Media Labs designs Aberdeen influencer programmes that respect the city's professional character.

For energy and engineering firms, we build LinkedIn thought-leadership campaigns featuring senior sector voices who reach North Sea industry buyers and global energy investors.

For hospitality and retail brands on Union Street and Belmont Street, we activate food, lifestyle, and local culture micro-influencers with concentrated Aberdeen followings.

For brands targeting the University of Aberdeen demographic, we facilitate authentic student creator activations on TikTok and Instagram.

All packages include creator sourcing, contract management, content approval, and a post-campaign performance report.

Aberdeen's creator landscape is smaller and more specialised than the central belt's, which works in a brand's favour when the match is right.

Energy-sector professionals, university students, hospitality staff on Union Street and outdoor creators who film in the Cairngorms and along the coast each reach a different audience.

We start by working out which of those groups your customers actually belong to, then shortlist Scottish creators whose followers are local, and brief them with room to speak in their own voice.

North East audiences respond to people who clearly know the place, so we avoid generic national partnerships and plan seasonal pushes around university terms, tourism peaks and local events instead.

Campaigns are reviewed after each cycle, so the next brief reflects what actually brought customers through the door.

How a Aberdeen campaign runs: we agree the goal and audience on a call, shortlist creators and send you the list for approval, brief each creator on the key messages and disclosure requirements, and track visits, enquiries and sales with unique links and codes.

Nothing is posted without your sign-off on the brief.