Performance MarketingPaid Media Measured on Results
A performance marketing agency that runs Google Ads, Meta Ads, YouTube and LinkedIn as one budget, measured on leads and sales. TML sets up conversion tracking first, then tests creative, audiences and landing pages, and moves spend to whatever channel is producing results at the lowest cost.
Trusted by 500+ brands since 2010
Our Process
How we deliver performance marketing
- 01
Audit
Review your current ad accounts, tracking, landing pages and results to find wasted spend and missed…
- 02
Measure
Fix and connect conversion tracking so every channel reports leads and sales the same way
- 03
Launch
Build or restructure campaigns on the channels most likely to convert for your offer and market
- 04
Test
Test offers, creative, audiences and landing pages against clear success thresholds
- 05
Scale
Move budget to the campaigns and channels that prove themselves
What's Included
What our performance marketing covers
Cross-Channel Strategy
One plan and one budget across Google, Meta, YouTube and LinkedIn
Conversion Tracking
GA4, platform conversion tags, Conversions API
Google & YouTube Ads
Search, Performance Max, Shopping and YouTube campaigns built around intent, with negative keywords
Meta & LinkedIn Ads
Facebook, Instagram and LinkedIn campaigns with audience testing, retargeting and lead forms connected to your CRM
Creative Testing
New ad angles, formats and hooks produced by our in-house team and tested every month
Landing Page Optimisation
Fast, focused landing pages that match the ad and make the next step clear
Selected Work
Work from our performance marketing team
Performance Marketing Guide
A deeper look
TML's performance marketing service plans and runs paid media across Google, Meta, YouTube and LinkedIn as one programme, with budgets moved between channels based on cost per lead, cost per sale and return on ad spend rather than clicks or reach.
Read the full breakdownShow less
Measurement first: tracking that every channel agrees on
Performance marketing only works when the numbers are trustworthy. Before we scale any spend, we audit how conversions are recorded today: which events fire, whether form fills and calls are counted twice, whether purchases reach the ad platforms, and whether Google and Meta are each claiming the same sale.
We then set up GA4 conversion events, Google Ads and Meta conversion tracking, server-side or Conversions API signals where they help, and call tracking for businesses that close by phone. For lead-based businesses, we connect CRM stages so campaigns can be judged on qualified leads and closed deals, not only form submissions.
Choosing the channel mix
Search ads capture people who are already looking for what you sell, so Google Ads is usually where we start for service businesses and high-intent products. Meta and YouTube create demand among people who are not searching yet, which suits visual products, launches and offers that need explaining. LinkedIn is useful for B2B offers where job title and company size matter more than cost per click.
We do not split budget evenly across every platform. We start with the channels most likely to convert for your offer and market, prove them, and only then add new channels with a clear test budget and success threshold.
Creative and landing pages: where most gains come from
Bidding and targeting matter, but on modern ad platforms the biggest differences usually come from the offer, the creative and the page the click lands on. Our in-house design and video team produces static, carousel and short-form video ads, and we test new angles every month instead of running the same ads until they tire.
Landing pages are built or reworked to match the ad, load quickly on mobile and make the next step obvious. Where traffic allows, we A/B test headlines, proof and forms so improvements are measured rather than guessed.
Verified Google Reviews
350+ reviews
across 2 locations
What Our Clients Say.
02/Awards & partnerships
Awards from the industry. Trust from the platforms.
& certifications
Top GenAI Company
Clutch · 2026 leader
Google Ads
Performance & search
Red Herring Winner
Top 100 Asia
Microsoft
Cloud & enterprise
Shopify
Commerce builds
Flutter Service Award
App development excellence
WordPress
CMS & enterprise web
ChatGPT
AI workflow partner
Top Clutch · App Dev
Verified industry leader
Gemini
Google AI partner
Google Cloud
Infra & data
Bing Ads
Microsoft advertising
Free tools to try first
Break-even ROAS Calculator
This break-even ROAS calculator uses your order value, product cost, shipping, fees and payment charges to...
Try free tool →CAC and LTV Calculator
This CAC and LTV calculator divides your ad spend and other sales and marketing costs by new customers to f...
Try free tool →Google Ads Budget Calculator
This Google Ads budget calculator helps advertisers plan spend against a monthly lead target. Enter your in...
Try free tool →FAQ
Common questions
What is the difference between performance marketing and PPC management?
PPC management usually means running one or two search ad accounts. Performance marketing covers every paid channel as one programme, including social, video and B2B platforms, with tracking, creative and landing pages managed alongside so budget can move to whichever channel performs best.
Which channels do you manage?
Google Ads (Search, Performance Max, Shopping, Display and YouTube), Meta Ads on Facebook and Instagram, and LinkedIn Ads. We recommend a channel mix based on your offer, market and sales cycle rather than running every platform by default.
How soon will we see results?
Campaigns start collecting data within the first weeks. Most accounts need a learning and testing period before cost per lead or return on ad spend settles, and we report progress against agreed targets from the first month.
Do we keep ownership of the ad accounts?
Yes. Campaigns run in ad accounts owned by your business, with TML given access. Your data, audiences and history stay with you if you ever change agencies.
How is a performance marketing engagement scoped?
We start with a free audit of your current paid media and tracking. Scope then depends on how many channels and markets you need managed and whether we produce creative and landing pages. You receive an itemised proposal with management shown separately from ad spend.
Get a Quote
Talk to a Performance Marketing strategist
Tell us about your goals — we'll reply within one business day.
Ready to grow your business?
Let's talk about what performance marketing can do for your brand. Free consultation, no obligations.
Talk to a strategist
Free 30-minute call. No obligations. Just answers.
Related Services
Often paired with performance marketing
Available In